Fox adds “accurate” to “fair & balanced” slogan

Posted May 4, 2009, 3:48 PM PT by Jed Lewison

We promise, this is a real ad promoting Fox — it’s not from The Onion:

Aside from the hilarious Beck-esque “choice” between Obama and America presented by the ad, it’s notable that Fox is now claiming to deliver “fair, balanced, and accurate” coverage instead of just “fair and balanced” coverage.

Although it’s obvious that Fox has no intention of dropping its right-wing, pro-GOP agenda, the shift in slogans does suggest the network is playing a bit of defense among its own viewership in an attempt to bolster its credibility.